Every day, people use Google to search for businesses or services and just about anything you can think of in terms of information. When you have a business, you want your business to not only appear amongst some of the top searches, but you also want to stand out. Google Business can utilize a tool that helps improve your business’s visibility and reach customers that may not have otherwise known how to find you.
What is Google Business?
Google Business is a free tool that you can utilize to have your business appear in searches when someone looks up a business name or related term. Your business name, website, ratings, hours, and more will be listed for potential customers to access your information quickly.
Benefits of Google Business
Google Business is an essential part of any business marketing as it’s usually the first-place customers will investigate a service or product. If you want your customers to know about what your business can offer and any updates you make, you’re going to want to keep your Google Business page up to date. Today it’s easier than ever to promote your business and optimizing Google Business produces an invaluable opportunity to get your name out there in front of potential customers. Here are a few essential benefits of using Google Business.
Appear in Google Maps Searches – Most people using a mobile device will use Google Maps to find businesses nearby, and if your business is listed on Google Business, Google prioritizes those listings to allow for more people to come by.
Build Trust with Your Brand – Google Business helps add to your business’s credibility and helps build trust if your business appears on Google, thanks to the verification process you have to go through for GMB.
Boosts Your Rating Appeal – Most people will read through reviews before visiting or purchasing from a business. With Google Business, customers can easily read reviews and leave feedback for others to see.
Increases Traffic – Having your listing appear in more local searches by optimizing your Google Business is more likely to drive more customers to your business, whether through eCommerce or to your brick-and-mortar store.
Advanced Analytics – You can receive better insights to help break down your business’s visibility and learn about who your customers are and how they engage with your business. This can help you reevaluate your marketing and improve your strategies.
Why You Should Partner with a Marketing Team
If you want your business to grow and convert more sales opportunities, you want to optimize your Google Business listing. Simply adding your information, while helpful, isn’t enough to drastically increase your sales. Partnering with a marketing team can help you strategize and manage your Google Business page to help you stand out among the competition and help build your customer base.
Your marketing team will conduct thorough market research to understand the local market and analyze your competitors to fully understand how to customize your Google listing to rank you high in the local searches. Apart from just optimizing your listing, monthly reporting is completed to review your business’s performance that helps you take quick action to make adjustments as needed. Your business will flourish with the right strategy and execution.
Conquest Marketing can help develop those essential strategies to help you convert your ideal customers. Reach out to Conquest Marketing to analyze your Google Business page today.